Read More

We can place our custom content here.

Read More

L'Oreal vs Haruharu: Eye Cream Showdown

L'Oreal vs Haruharu: Eye Cream Showdown
Loading... 1 view(s)
L'Oreal vs Haruharu: Eye Cream Showdown

When it comes to choosing the best eye cream, the decision can often feel overwhelming with all the options on the market. Both the L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream and the Haruharu Wonder Black Rice Bakuchiol Eye Cream present unique advantages, making them popular contenders in the eye care category. But what really sets them apart? In our side-by-side comparison, we will delve into various topics such as hydration benefits of eye creams, anti-aging properties, and ingredient analysis to help you navigate through these eye cream choices, ensuring informed skincare decisions.

Each product brings its own set of remarkable features worth exploring. L'Oreal’s combination of caffeine and hyaluronic acid is designed to combat puffiness and fine lines, while Haruharu's Bakuchiol serves as a natural retinol alternative aimed at wrinkle care. As we examine elements like texture, sustainability, and user experience, you’ll discover not only what these eye creams can do for you but also insights into the science behind their key ingredients. Dive in with us, as we uncover the pros and cons of each eye cream to help you find the right match for your skincare needs.

L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream with Caffeine and Hyaluronic Acid 0.5 oz
L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream with Caffeine and Hyaluronic Acid 0.5 oz
$16.56 $12.27
20,157 ratings
Transform your skincare routine with L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream. Infused with caffeine and hyaluronic acid, this gentle yet effective cream targets dark circles and puffiness while providing intense hydration for the sensitive eye area.
Pros:
  • Contains caffeine which helps reduce puffiness.
  • Hyaluronic acid provides essential hydration for the delicate eye area.
  • Lightweight texture absorbs quickly into the skin.
  • Offers an affordable option for quality eye care.
  • Does not contain parabens or harmful additives.
Cons:
  • May not provide sufficient anti-aging effects for mature skin.
  • Some users may find it lacks a luxurious feel.
  • Small size may not provide long-lasting use, depending on frequency of application.
[Haruharu Wonder] Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green
[Haruharu Wonder] Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green
$13.49 $9.99
1,509 ratings
Revitalize your eye area with Haruharu Wonder's Black Rice Bakuchiol Eye Cream. This anti-aging treatment combines the antioxidant power of black rice with the gentle properties of Bakuchiol, a natural alternative to retinol, to reduce the appearance of wrinkles and fine lines while keeping the skin nourished and glowing.
Pros:
  • Utilizes bakuchiol, a natural retinol alternative known for its anti-aging benefits.
  • EWG-Green certification ensures safer ingredients.
  • Cruelty-free, appealing to ethical consumers.
  • Contains antioxidants from black rice to combat free radicals.
  • Suitable for all skin types, including sensitive skin.
Cons:
  • Higher price point compared to more basic eye creams.
  • Some users may prefer a more conventional retinol formulation.
  • Results may take longer to show compared to synthetic retinol products.

Hydration Benefits of Eye Creams

The hydration properties of eye creams can significantly impact the skin's appearance and health. L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream stands out with its formulation that includes caffeine and hyaluronic acid. Caffeine is well-known for its ability to invigorate and temporarily reduce the appearance of puffiness, while hyaluronic acid is a powerful humectant that draws moisture into the skin. This combination not only helps in maintaining hydration levels but also contributes to a plump and revitalized skin texture. The eye cream's lightweight formula ensures that the skin around the eyes feels refreshed and hydrated without any heavy residue, making it a popular choice for daily use.

  • Caffeine provides an energizing effect while enhancing moisture retention.
  • Hyaluronic acid binds water to the skin, significantly improving skin plumpness.
  • The formula is designed for quick absorption, providing almost instant hydration.

On the other hand, the Haruharu Wonder Black Rice Bakuchiol Eye Cream features natural ingredients for hydration that appeal to those seeking a more holistic approach. This eye cream contains bakuchiol, often touted as a natural alternative to retinol, which promotes skin elasticity and reduces the appearance of fine lines. The inclusion of black rice extract provides antioxidants that support skin health while maintaining moisture balance. The cream's natural composition is aimed at delivering hydration without the use of synthetic chemicals, making it suitable for sensitive skin types. This eye cream excels in nourishing the delicate skin around the eyes using gentle yet effective ingredients.

  • Bakuchiol's natural retinol-like effects contribute to improved skin texture and moisture.
  • Black rice extract is rich in antioxidants, enhancing the skin's hydration and resilience.
  • The cream is free from harsh additives, catering to those with sensitive skin.

Anti-Aging Properties: A Closer Look

L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream stands out in the realm of anti-aging eye creams, primarily due to its inclusion of caffeine and hyaluronic acid. Caffeine is known for its ability to reduce puffiness and dark circles, thus instantly awakening tired eyes. Hyaluronic acid plays a critical role by helping to retain moisture in the skin, providing a plumping effect that reduces the appearance of fine lines and wrinkles. Together, these ingredients work synergistically to create a smoother, more youthful eye area. Additionally, the lightweight texture of this cream allows for quick absorption, ensuring that the active ingredients penetrate deeply into the skin.

  • Contains caffeine for reducing puffiness and dark circles
  • Utilizes hyaluronic acid to hydrate and plump the skin
  • Lightweight formula promotes quick absorption

In contrast, Haruharu Wonder's Black Rice Bakuchiol Eye Cream offers a unique alternative with its use of bakuchiol, renowned for its impressive skin benefits akin to retinol, without the harsh side effects. Bakuchiol benefits for skin include stimulating collagen production, which improves skin elasticity and reduces the visibility of fine lines and wrinkles. This eye cream also boasts a blend of natural ingredients and antioxidants derived from black rice, which not only nourish but also protect the delicate area around the eyes. The combination of bakuchiol and black rice creates a potent formula designed for those seeking an effective, natural retinol alternative.

  • Bakuchiol provides collagen-stimulating properties
  • Black rice offers antioxidants that nourish and protect
  • Natural formulation is ideal for sensitive skin
L\'Oreal Paris Dermo-Expertise Eye Defense Eye Cream with Caffeine and Hyaluronic Acid 0.5 oz|Image 1
L'Oreal Paris Dermo-Expertise Eye Defense Cream - Revitalize Your Eyes
L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream with Caffeine and Hyaluronic Acid 0.5 oz
20,157 ratings
$16.56 $12.27
About This Product

L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream is a powerful solution designed to revitalize and rejuvenate the delicate skin around your eyes. This 0.5 oz cream is infused with caffeine and hyaluronic acid, offering dual benefits—reducing puffiness while deeply hydrating the skin. Caffeine invigorates tired skin, giving eyes a brighter appearance, while hyaluronic acid locks in moisture, resulting in plumper, more youthful-looking skin. This eye cream is formulated for daily use, ensuring that your eyes look fresh and continue to defy the signs of aging.

Why we picked this product for our comparison

We selected L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream for its remarkable blend of ingredients that tackle common eye concerns such as puffiness and dryness. The inclusion of caffeine provides a refreshing boost, while hyaluronic acid maintains optimal hydration levels, making it a standout daily eye cream for individuals dealing with signs of fatigue. Its accessible price point paired with reputable brand trust makes this product a popular choice among consumers looking for effective and budget-friendly skincare solutions.

Buy If
  • Buy if you're seeking an eye cream that hydrates and reduces puffiness with the power of caffeine.
  • Buy if you want a lightweight formula that absorbs quickly without leaving a greasy residue.
  • Buy if you're looking for an affordable yet effective eye treatment that includes hyaluronic acid for added moisture.
Don't Buy If
  • Don't buy if you have very sensitive skin, as some may react to caffeine or other active ingredients.
  • Don't buy if you're looking for a heavier cream that provides intense hydration for dry skin.
  • Don't buy if you're expecting miraculous anti-aging effects, as results may vary and take time.

Ingredient Spotlight: Caffeine vs. Bakuchiol

The L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream prominently features caffeine, a well-known stimulant that offers a variety of benefits for skin health, particularly around the delicate eye area. Caffeine's primary appeal lies in its ability to reduce puffiness and dark circles, making it a key ingredient for those struggling with under-eye bags. This stimulating ingredient works by constricting blood vessels, which temporarily diminishes the appearance of swelling. Additionally, caffeine provides a refreshing and invigorating feeling, contributing to a brighter complexion. It also holds antioxidant properties, which can help in fighting free radicals and minimizing the signs of aging. With hyaluronic acid included in the formula, hydration is further enhanced, ensuring that the skin remains plump and elastic throughout the day.

  • Reduces puffiness and dark circles
  • Constricts blood vessels for improved skin appearance
  • Offers antioxidant protection against free radicals
  • Hydrates the skin with hyaluronic acid

In contrast, the Haruharu Wonder Black Rice Bakuchiol Eye Cream utilizes bakuchiol, a natural compound often hailed as a gentler alternative to retinol. This ingredient is gaining popularity for its anti-aging properties, as it promotes skin cell turnover without the irritation associated with traditional retinol products. Bakuchiol encourages collagen production, thereby enhancing skin firmness and reducing the appearance of fine lines and wrinkles. The inclusion of black rice extracts also imbues the cream with additional antioxidants, providing a dual action of nurturing the skin and combating signs of aging. Users who may have sensitive skin or are hesitant to use retinol can find bakuchiol an appealing choice, as it is less likely to cause redness or irritation while still delivering impressive results.

  • Natural retinol alternative with anti-aging properties
  • Encourages collagen production for firmer skin
  • Minimizes the appearance of fine lines and wrinkles
  • Gentle formulation suitable for sensitive skin

Texture and Consistency Analysis

The L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream presents a lightweight gel-cream texture that glides easily onto the skin. This formulation, enriched with caffeine and hyaluronic acid, ensures a smooth application that feels refreshing upon contact. The consistency allows for quick absorption, making it an excellent choice for those with normal to oily skin types. Users often appreciate how the formula does not leave any greasy residue behind, ideal for layering with other skincare products. Its lightness promotes a comfortable wear throughout the day or night.

  • Lightweight gel-cream texture
  • Quick absorption without greasy residue
  • Best suited for normal to oily skin types

On the other hand, the Haruharu Wonder Black Rice Bakuchiol Eye Cream offers a richer, creamier texture that conveys a sense of nourishment upon application. This eye cream, formulated with bakuchiol—a natural alternative to retinol—provides a more substantial consistency that feels luxurious. The thicker consistency requires a slightly different application technique; gently patting the cream into the skin is recommended for optimal absorption. Ideal for those with dry or mature skin, it offers a comforting layer that helps lock in moisture while delivering anti-aging benefits throughout the day or night.

  • Richer, creamier texture
  • Requires gentle patting for absorption
  • Best suited for dry or mature skin types

Sustainability and Ethical Production

L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream is marketed under the umbrella of ethical beauty brands, yet its approach to sustainability and cruelty-free practices raises eyebrows among conscientious consumers. While L'Oreal has made commitments to reduce its environmental footprint, including using recyclable materials in packaging, the scale and corporate structure of the brand often lead consumers to question the authenticity of these efforts. This eye cream, enhanced with caffeine and hyaluronic acid, does incorporate ingredients that are generally regarded as effective and beneficial for the skin, yet the sourcing of these ingredients may not always align with the sustainable skincare products ethos that many environmentally aware consumers seek.

  • Offers recyclable packaging.
  • While cruelty-free claims are made, L'Oreal’s larger corporate policies can conflict with stringent cruelty-free definitions.
  • Ingredient sourcing practices may lack transparency.

In contrast, [Haruharu Wonder] Black Rice Bakuchiol Eye Cream positions itself firmly in the realm of sustainable skincare products. This eye cream features a formulation with natural ingredients and is proudly labeled as cruelty-free. It leverages bakuchiol as a natural retinol alternative, appealing to an audience looking for effective anti-aging solutions without compromising ethical integrity. The brand places a strong emphasis on non-toxic and sustainably sourced ingredients, which helps to bolster its image among ethical beauty brands. Conscious consumers are particularly attracted to such transparency in production practices, as it aligns with their values on safety and sustainability.

  • Formulated with natural and EWG-green certified ingredients.
  • Strong commitment to cruelty-free practices.
  • Transparency in sourcing promotes trust with consumers.
[Haruharu Wonder] Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green|Image 1
Haruharu Wonder Black Rice Bakuchiol Eye Cream - A Step Towards Youthful Eyes
[Haruharu Wonder] Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green
1,509 ratings
$13.49 $9.99
About This Product

[Haruharu Wonder] Black Rice Bakuchiol Eye Cream is designed for those seeking an effective anti-aging solution. This 0.67 fl. oz cream harnesses the power of black rice, a superfood rich in antioxidants, and bakuchiol, a natural retinol alternative that helps to diminish the appearance of fine lines and wrinkles. With a cruelty-free and EWG-Green certification, this eye cream is perfect for environmentally conscious consumers. As it nourishes the skin, it delivers exceptional results without irritating sensitive areas, making it a gentle yet effective option for skincare enthusiasts.

Why we picked this product for our comparison

[Haruharu Wonder] Black Rice Bakuchiol Eye Cream was chosen for its innovative formula that offers a natural approach to anti-aging. With the growing trend for sustainable and cruelty-free beauty products, this eye cream stands out by utilizing safe and effective ingredients without compromising on quality. The ability of bakuchiol to function as a natural retinol alternative appeals to those with sensitive skin who may experience irritation from traditional retinoids. This eye cream provides an excellent option for consumers seeking effective, eco-friendly skincare.

Buy If
  • Buy if you're searching for a natural alternative to retinol that still targets wrinkles and fine lines.
  • Buy if you appreciate products that are cruelty-free and adhere to EWG-Green standards for ingredient safety.
  • Buy if you want an eye cream packed with antioxidants from black rice to help nourish and protect delicate skin.
Don't Buy If
  • Don't buy if you prefer a product that contains synthetic retinol or heavy-duty anti-aging ingredients.
  • Don't buy if you're seeking immediate results, as natural ingredients often require consistent use for effect.
  • Don't buy if you have a specific allergy to any of the ingredients, including bakuchiol or other botanical extracts.

Packaging and User Experience

The L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream is packaged in a sleek, compact tube that emphasizes a user-friendly design. The flip-top cap allows for easy dispensing—an essential feature for a product applied in such a delicate area. The matte finish of the tube not only adds aesthetic appeal but also provides a more tactile experience, reducing the risk of slippage during application. This type of eye cream packaging review shows that functionality is prioritized, allowing users to control the amount dispensed, which is crucial for ensuring the right dose for effective application. Additionally, the packaging effectively preserves the ingredient integrity, protecting the hyaluronic acid and caffeine from exposure to light and air, thus enhancing the overall user experience in skincare.

  • Sleek, compact tube design promotes ease of use.
  • Flip-top cap ensures convenient dispensing.
  • Matte finish enhances tactile experience and grip.
  • Protects active ingredients from degradation.

In contrast, the [Haruharu Wonder] Black Rice Bakuchiol Eye Cream showcases an eco-friendly glass jar, emphasizing luxury and sustainability. This jar not only looks elegant but also appeals to consumers who prioritize natural and cruelty-free products. However, while the glass jar enhances the aesthetic experience, it presents challenges in terms of product preservation, as exposure to light may compromise the efficacy of its natural retinol alternative. Also, the jar design encourages users to dip their fingers, which can lead to contamination if not handled carefully. Despite these concerns, the jar's stylish presentation certainly adds to the overall enjoyment of the product, highlighting the importance of balancing function with visual appeal in the best packaging for eye creams.

  • Eco-friendly glass jar offers an upscale look.
  • Encourages an engaging tactile experience.
  • Potential contamination risk due to jar design.
  • Exposes product to light, affecting ingredient stability.

Target Skin Concerns: Dark Circles and Puffiness

L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream is specifically formulated to combat dark circles and puffiness associated with tired eyes. This product utilizes caffeine, which is known for its ability to stimulate blood circulation, effectively reducing the appearance of dark circles under the eyes. Additionally, hyaluronic acid plays a pivotal role in this eye cream, attracting moisture to the skin and helping to plump and hydrate the delicate area around the eyes. The lightweight formula absorbs quickly, making it suitable for daily use, and it's particularly beneficial for those looking for an eye cream for dark circles that also addresses issues of puffiness. Users often report a noticeable reduction in puffiness, coupled with a brighter under-eye area, thanks to consistent use of this eye cream.

  • Caffeine reduces dark circles by promoting circulation.
  • Hyaluronic acid provides hydration, combating dryness and puffiness.
  • Fast-absorbing formula suitable for morning and night use.

[Haruharu Wonder] Black Rice Bakuchiol Eye Cream takes a unique approach with its combination of bakuchiol — often hailed as a natural alternative to retinol — and black rice extract to address dark circles and puffiness. Bakuchiol is recognized not only for its anti-aging properties but also for its ability to help lighten dark pigmentation. The presence of rich antioxidants in black rice extract further enhances this eye cream’s effectiveness by protecting the skin from environmental stressors. Users looking for the best eye creams for tired eyes may find this formulation beneficial, as it works deeply to revitalize the skin while helping to reduce inflammation that can lead to puffiness. Its cruelty-free and EWG-green status also makes it a popular choice among environmentally conscious consumers seeking an ethical skincare solution.

  • Bakuchiol gently targets dark circles and boosts collagen.
  • Black rice extract provides a powerful antioxidant effect.
  • Ethically produced formula with a focus on natural ingredients.

Application Techniques for Maximum Effectiveness

When utilizing L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream, which features caffeine and hyaluronic acid, it's essential to employ precise application techniques to harness its full potential. Begin by ensuring that your skin is clean and dry. Use your ring finger, as it applies the least pressure, and gently tap a small amount of product around the orbital bone, avoiding direct contact with the eyes. Focus on areas prone to puffiness and dark circles, as caffeine can effectively diminish the appearance of both. Eye cream application tips include only using a pea-sized amount, as excessive product can cause it to migrate into the eyes. For maximum effectiveness, incorporate this eye cream into your nightly skincare routine, applying it consistently at least once a day to reap the benefits of the hydrating and de-puffing ingredients. Daily application helps maintain skin elasticity and reduces fine lines over time.

  • Apply in the evening as part of your nightly skincare routine.
  • Gently tap the product around the eyes, avoiding harsh rubbing.
  • Use consistently for best results.

Switching focus to [Haruharu Wonder] Black Rice Bakuchiol Eye Cream brings a different approach to application due to its anti-aging properties. For this cream, which boasts bakuchiol—an effective natural retinol alternative—ensure the skin is optimally prepped by cleansing and moisturizing beforehand. Apply it in the morning and night. During application, again use your ring finger to gently pat the cream around the eye area, emphasizing areas of concern such as crow's feet and under-eye wrinkles. The effective properties of bakuchiol work best when regularly incorporated into your skincare routine with eye cream. Not only does this offer hydration, but it also encourages skin cell turnover. For heightened effectiveness, you might consider applying after your serum and before any thicker creams or oils in your regimen.

  • Incorporate it into both morning and evening skincare routines.
  • Apply gently with your ring finger, focusing on problem areas.
  • Consistency is key for achieving visible results.

User Reviews and Community Feedback

L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream has garnered a mix of user opinions, particularly highlighting satisfaction with its effectiveness due to the combination of caffeine and hyaluronic acid. Many customers have noted a remarkable reduction in puffiness and dark circles after regular use. Positive eye cream user reviews frequently emphasize how this product absorbs quickly without leaving a greasy residue, making it an appealing choice for those with a busy lifestyle. Additionally, the economical price point has been a significant factor in gaining favorable customer feedback on eye creams, as users feel they are receiving high-quality results without breaking the bank.

  • Effective for reducing puffiness and dark circles.
  • Quick absorption creates a non-greasy feeling.
  • Affordable price attracts many positive sentiments.

In contrast, Haruharu Wonder's Black Rice Bakuchiol Eye Cream has emerged as a favorite among users seeking a more natural alternative for anti-aging benefits. Reviewers frequently mention the gentle formulation and the notable presence of bakuchiol, which has been compared to retinol but without the irritation common in many retinol products. Customer feedback on eye creams like this one highlights not only its anti-wrinkle capabilities but also the brand's commitment to cruelty-free practices, which appeals to ethically minded consumers. Users express appreciation for the moisturizing properties while noting specific improvements in skin texture over time, providing a more holistic approach to eye care.

  • Natural ingredients cater to sensitive skin types.
  • Gentle alternative to traditional retinol products.
  • Ethically produced, attracting eco-conscious consumers.

Science Behind Key Ingredients

The key ingredients in L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream prominently feature caffeine and hyaluronic acid, both of which have garnered significant attention in the skincare community for their benefits. Research on caffeine and skin has shown that caffeine not only helps to constrict blood vessels, reducing the appearance of dark circles, but also acts as a powerful antioxidant. A study published in the *Journal of Investigative Dermatology* highlighted that caffeine can reduce inflammation and redness, making it an excellent choice for sensitive areas around the eyes. When combined with hyaluronic acid, known for its ability to retain moisture—holding up to 1000 times its weight in water—this eye cream promises a hydrating and revitalizing experience, contributing to a plump and youthful appearance.

  • Research shows caffeine reduces dark circles and puffiness.
  • Hyaluronic acid provides lasting hydration for the delicate skin under the eyes.

In contrast, the Haruharu Wonder Black Rice Bakuchiol Eye Cream emphasizes the natural retinol alternative bakuchiol, which has been the focus of several studies regarding its effectiveness. The bakuchiol effectiveness study indicates that this ingredient may stimulate collagen production while being less irritating than traditional retinol, making it suitable for sensitive skin types. Furthermore, bakuchiol has been shown to improve skin elasticity and reduce fine lines, aligning closely with the goals of those seeking anti-aging solutions. The formulation is also enhanced by the black rice extract, which offers additional antioxidants, providing a protective barrier against environmental stressors. This combination not only addresses aging concerns but does so with a cruelty-free and EWG-green promise, aligning with contemporary sustainable beauty ideals.

  • A study shows bakuchiol as an effective alternative to retinol for anti-aging.
  • Black rice extract enhances the antioxidant properties of the cream.

Our Final Recommendation

As our detailed comparison reveals, both the L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream and the Haruharu Wonder Black Rice Bakuchiol Eye Cream offer notable benefits in the realm of eye care, but one product edges out the other in terms of overall efficacy and ingredient integrity. If you are looking for hydration benefits and anti-aging properties backed by both innovative formulation and user satisfaction, the L'Oreal cream may come out on top due to its targeted blend of caffeine and hyaluronic acid, which effectively addresses fine lines and puffiness.

However, if your priority lies in clean ingredients and ethical production, the Haruharu eye cream is a commendable choice that embraces sustainability and natural alternatives. Ultimately, the best eye cream boils down to your specific skincare concerns and preferences. Whichever you choose, both products have their strengths, but for comprehensive results, the L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream stands out for its effective hydration and formulation designed to tackle common eye area issues.

Previous article:
Next article:
Comments
Leave your comment
Your email address will not be published
Powered by Amasty Magento 2 Blog Extension

Subscribe to newsletter